Mairin Deery
Mairin Deery
Length of Relationship: 9 years
Aplin Martin Consultants Ltd. is a multidisciplinary firm of civil engineers, urban planners, architects, and land surveyors that delivers cost-effective solutions for a diverse array of clients and projects across Canada.
Aplin Martin came to me to redesign its brand and establish a visual identity that would position it as one of the top civil engineering firms in the Lower Mainland. Since it had no internal brand systems, it needed a complete update of colours, fonts, and documents to ensure its new brand was translated across all platforms.
They also wanted to overhaul their website, as it didn’t clearly define who they were as a growing company. Their goal was to articulate the full service nature of their firm, catalogue all their projects, indicate their growing network of firms in the land development industry across Canada.
The solution was multifaceted and spanned nine years. I worked with their team as an on-demand resource for brand and graphic design, web development, photography, content management, document design, and production.
Do you feel like you have the start of a brand but need the content, communications, and values-orientation expressed in an audience-focussed way? Do you know you need something, but you’re not sure what?